Tata Motors shake hands with Samsung for in-car entertainment

Tata Motors shake hands with Samsung for in-car entertainment

Posted by Unknown on Friday, 7 February 2014 0

Tata Motors and Samsung have entered into a coordinated effort under which the South Korean electronics foremost will give in-car infotainment systems to the Indian auto maker. 

Tata Motors might start passenger vehicles next year furnished with Samsung's 'Drive Link Application' on Mirrorlink technology that will help driver to explore, response calls and access Internet and music. “We will introduce passenger cars in the market equipped with the technology within the next year,” Tata Motors Passengers Vehicles Unit President, Ranjit Yadav, said on the sidelines of the Auto Expo. 

He said the organization is taking a gander at making the framework accessible to its volume section cars and not so much hamper it just too additional expensive vehicles like Safari or Aria. Tata Motors and Samsung have been working mutually for last six months on this project. “This is in our line of philosophy to offer new features to our customers to create differentiated products features that are relevant to the present and scalable for the future,” he said. 

Samsung has a worldwide joint effort with the German auto major BMW for the same and the joint venture with Tata Motors is its first in India. “Samsung is also a mass market brand and this is a good partnership. Tis technology will provide connectivity to the user while on drive,” Samsung India Electronics Ltd, Head – Business and Enterprise Sameer Garde said. 

Drive Link is an application which is intended to utilize smartphones and tablets while on move. The feature will additionally offer on-board diagnostics and vehicle lifestyle management information.