Maruti Suzuki A-STAR reinvented: Celerio, starts at 3.9 lac
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on Friday, 7 February 2014
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The wait was finally over. After months of speculations, Maruti Suzuki Celerio was launched on thursday at the ongoing Auto Expo 2014. It comes with a auto drive feature which is a first in its class of cars & that too for just ₨ 39000/- more than its base variant.
Accompanying an automatic gearshift engineering that guarantees to join the high mileage of manual autos with the comfort of automatic autos, the nation's top carmaker trusts that Celerio will make a new market fragment.
"We have had the capacity to cut the price gap of manual and automatic versions significantly in Celerio. The clients can decide to have clutch free cars without trading off on fuel proficiency," said Mayank Pareek, COO, marketing & deals, Maruti Suzuki.
The automatic manual transmission (AMT) form of the Celerio begins at Rs 4.29 lakh (ex-showroom, Delhi), while its base model is evaluated Rs 3.90 lakh. Traditionally automatic versions are approximately Rs 1 lakh costlier than manual ones.
The Celerio - the expression implies 'celestial river' - will supplant the A-Star and Zen Estilo hatchbacks in India, and is the first car in its fragment to carry an automated manual transmission permitting to change gears on the flick of a button. It is positioned against Hyundai's i10 that comes in the price bracket of Rs 4-4.78 lakh, and will likewise rival the Tata Indica and Chevrolet Beat hatchback.
Pareek said the automatic EZ Drive engineering give same fuel-productivity of 23.1 kmpl like the manual equipped version. The organization trusts the Celerio will help boost sales in a feeble domestic auto sector that fell 10% to around 18 lakh units in 2013.
"We have expectations of some strong performance from Celerio in a stagnating market," Maruti Suzuki MD & CEO Kenichi Ayukawa told ET. "The new device (AMP) should change people's mind and propel the market into a new sphere, where the demand for automatic cars should double from 5%," he included. Maruti did not impart the sale targets of Celerio, yet anticipates that the car will be around its five top-offering models in India.
Its match right now doesn't have any quick response in due order regarding the Celerio yet Tata Motors’ has plans to start the same innovation to present automatic models of the Bold hatchback and Zest compact sedan in the following few months.
Accompanying an automatic gearshift engineering that guarantees to join the high mileage of manual autos with the comfort of automatic autos, the nation's top carmaker trusts that Celerio will make a new market fragment.
"We have had the capacity to cut the price gap of manual and automatic versions significantly in Celerio. The clients can decide to have clutch free cars without trading off on fuel proficiency," said Mayank Pareek, COO, marketing & deals, Maruti Suzuki.
The automatic manual transmission (AMT) form of the Celerio begins at Rs 4.29 lakh (ex-showroom, Delhi), while its base model is evaluated Rs 3.90 lakh. Traditionally automatic versions are approximately Rs 1 lakh costlier than manual ones.
The Celerio - the expression implies 'celestial river' - will supplant the A-Star and Zen Estilo hatchbacks in India, and is the first car in its fragment to carry an automated manual transmission permitting to change gears on the flick of a button. It is positioned against Hyundai's i10 that comes in the price bracket of Rs 4-4.78 lakh, and will likewise rival the Tata Indica and Chevrolet Beat hatchback.
Pareek said the automatic EZ Drive engineering give same fuel-productivity of 23.1 kmpl like the manual equipped version. The organization trusts the Celerio will help boost sales in a feeble domestic auto sector that fell 10% to around 18 lakh units in 2013.
"We have expectations of some strong performance from Celerio in a stagnating market," Maruti Suzuki MD & CEO Kenichi Ayukawa told ET. "The new device (AMP) should change people's mind and propel the market into a new sphere, where the demand for automatic cars should double from 5%," he included. Maruti did not impart the sale targets of Celerio, yet anticipates that the car will be around its five top-offering models in India.
Its match right now doesn't have any quick response in due order regarding the Celerio yet Tata Motors’ has plans to start the same innovation to present automatic models of the Bold hatchback and Zest compact sedan in the following few months.
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